{"id":7258,"date":"2021-05-12T09:45:00","date_gmt":"2021-05-12T01:45:00","guid":{"rendered":"http:\/\/themetiergroup.bizinkonline.com\/?p=7258"},"modified":"2021-02-11T16:34:59","modified_gmt":"2021-02-11T08:34:59","slug":"mastering-tone-for-business-emails","status":"publish","type":"post","link":"https:\/\/themetiergroup.com.au\/mastering-tone-for-business-emails\/","title":{"rendered":"Mastering tone for business emails"},"content":{"rendered":"
Research suggests that as much as 93% of communication is non-verbal<\/a>, so it\u2019s not surprising that the tone and meaning of emails are misinterpreted as much as half the time<\/a>.<\/p>\n For small businesses, email is frequently the preferred way to communicate with new leads, customers and employees \u2013 but if haven\u2019t mastered your tone, the meaning of your message may be lost. In the worst case scenario, you may even unintentionally offend your audience.<\/p>\n Follow these tips to improve your tone when writing emails \u2013 or any other business communications.<\/p>\n Adapt to your audience<\/p>\n Tone reflects the writer\u2019s attitude toward the reader, so you\u2019ll use a different tone depending on whether you\u2019re asking a bank officer for a loan or your customer to attend an exclusive sale.<\/p>\n Your relationship and your purpose will help you decide on your word choices, which might be formal and serious or relaxed and fun.<\/p>\n Using active voice<\/a> will bring your reader right to the point. Taking care to always use courteous language will keep them on side.<\/p>\n If you\u2019re ever in doubt about how an email may be interpreted, hit save and go back to it a day later \u2013 or ask a colleague to read and provide some feedback.<\/p>\n These additional tips can help you write emails that get read and avoid offense or confusion:<\/p>\n If your message contains some bad news, tone becomes a bigger challenge. After all, there is no way around creating some unpleasant feelings in some circumstances.<\/p>\n You can, however, avoid insult to injury by following these tips:<\/p>\n Drafting a style guide will help make your company\u2019s \u201ctone rules\u201d clear to staff, help build greater brand recognition with a consistent voice, and help you avoid the wrong tone in your communications.<\/p>\n Start by defining your tone. Is it casual and fun, formal and serious \u2013 or a bit quirky? Come up with five words that describe the tone of your brand. Then make a list of words that may and may not be used in your marketing emails.<\/p>\n To illustrate exactly what you\u2019re aiming for with tone, include some sample text in your guide \u2013 perhaps some of your company\u2019s collateral or examples of marketing emails that you\u2019d like your business to emulate.<\/p>\n","protected":false},"excerpt":{"rendered":" Research suggests that as much as 93% of communication is non-verbal, so it\u2019s not surprising that the tone and meaning of emails are misinterpreted as much as half the time. For small businesses, email is frequently the preferred way to communicate with new leads, customers and employees \u2013 but if haven\u2019t mastered your tone, the … Continued<\/a><\/p>\n","protected":false},"author":2,"featured_media":7920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nSimple tone tips<\/h4>\n
\n
Delivering a negative message<\/h4>\n
\n
Final tips<\/h4>\n